Our head stylist, Liz explains Hyperculture so that we can all get our heads around the craziest trend of the season and tells us why it is one of her favourite trends this season!
- Describe Hyperculture in three words..
Harajuko, happy and…hyper
2. Which key designers have influenced this trend this season and in the past?
This is a very London trend sparked by Louise Gray and Meadham Kirchhoff - heavily influenced by street kids, club kids and japanese styling. Hitting the 90s rave trend alongside clashing prints and intense colours this trend is of the zeitgeist and is ultimately a very girly and feminine trend - saved from being sickly sweet or hilarious with clever styling and worn with an attitude. It’s like playing dress up in real life and just having fun.
Posted on Tuesday, August 21st 2012