Street Style at London Fashion Week with Lorna and Courtney from Stylenation. Spotted trends included tartan dresses, box-pleat skirts, pastel maxi’s and statement accessories!

Posted on Wednesday, September 19th 2012


Lorna and Courtney of STYLENATION fame have been hitting the shows at London Fashion Week to get behind the scenes of the best shows in town - giving you a sneak peak of the looks for next season. 

Posted on Wednesday, September 19th 2012


How to wear Ethnic Accents and Tribal Print

As we launch our new collection Ethnic Accents, take a few of our top tips on how to make the most of this trend…

- Don’t be scared to mix prints

- Add texture. Aztec-inspired and tribal prints look amazing with (faux) fur, leather, and suede.

- Accessorize. As with any trend, try this look out by sampling a scarf or bag in a tribal print to see if it works for your style. 

So whether you’re basking in the sun or dashing across town, you can now inject some tribal graphics into your high-summer wardrobe…

Posted on Thursday, June 7th 2012


Make your own studded collar!

Embellished collars are huge news this season, with all sorts of studded, glittered and embellished designs hitting the runways. There’s great news for us cheap-skates too however: it’s so easy to DIY your own embellished collar that you can score some serious fashion points with one of your own without the hefty designer price tag!


Posted on Wednesday, June 6th 2012


Winner of Lorraine High Street Fashion Awards - Best Online Retailer

Thanks to everyone who voted for us, we are so proud to be announced winner of the Best Online Retailer at the Lorraine High Street Fashion Awards! A full list of the winners is below:

Best Affordable Fashion

Best Shoes
New Look

Best Premium Brand
French Connection

Best Online

Best Department Store

Best Trendsetter

The category was introduced last year, so that all those viewers who love nothing better than sitting in the comfort of their own home and browsing the endless selection of fabulous clothes, shoes, accessories and bags could vote for their favorite online retailer.  As a leader in affordable and trend-led fashion, boohoo is experiencing a period of tremendous growth and is delighted to have come first in such a prestigious category. Boohoo is a key player within the online fashion industry and winning this award cements their tremendous effort and success in providing customers with what they want, when they want it.

Housing over 8,000 fashion-forward styles, with more products added to the site daily, boohoo’s unique supply chain means that the latest clothing, accessories and shoes go from designer’s drawing board to your wardrobe in a matter of weeks and has made boohoo one of the fastest growing online clothing businesses in the UK and Europe. 

Other nominees for the title of Best Online Retailer included some big contenders within the fashion industry; boohoo’s success in this category signals a very positive step forward for the company.  

We are delighted to have been recognised as the best online retailer by the viewers of Lorraine, especially within such a strong category. Winning any award is always an honour, but there is something particularly special about winning when the public have voted.” – Carol Kane, Joint Chief Executive,

Happy shopping everyone! x

Posted on Thursday, May 31st 2012

Congratulations to the boohoo Fiat 500 winner!

Leeds born Laura Mosby, 23 from Rothwell has just scooped the prize of a lifetime with a new Fiat 500 courtesy of online fashion retailer

Laura who works as a receptionist for Rudding Park Harrogate is sure to be the talk of the town as she drives around in the car of her dreams, a boohoo electric pink Fiat 500. Laura simply entered a competition on the boohoo Facebook page to win the car and is now the very happy winner of the nifty little motor.

Laura says “My current car is in desperate need of a little TLC with a hefty repairs bill in the not so distant future, winning the car of my dreams means so much as a new car was financially out of the question. Winning the boohoo Fiat 500 has been a lifesaver for me. I’m a singer so my car takes me and my equipment between gigs and given how my old car was on its last legs, this car couldn’t come at a better time.

It is also allowing me to visit my best friend and her new baby who live in Hastings. My old car wouldn’t have made it so my first adventure is a road trip down south. I’m also attending a few festivals where I’m performing so look out for me in my bright pink boohoo car! I’ve even named her Bella-Boo – every good car needs a name!”

Didn’t win the car this time? Don’t worry - Fiat  re also selling a bespoke boohoo Fiat 500! Check it our here

Follow boohoo on Facebook and Twitter to enter the latest competitions! 

Posted on Monday, April 2nd 2012 are donating £1 from every purchase made today to Children In Need. We wanted to raise as much money as possible and so we also hosted a cake sale in the office. Check out the photos! What do you think?

Posted on Friday, November 18th 2011