Company Fashion Awards 2012

We are excited to announce that we have been nominated for not one but four awards in the Company Fashion Awards 2012!  

So what are you waiting for, we would love you to vote for us!  Please click here to vote

Posted on Thursday, August 16th 2012

The Pink Car Rally

Since Laura, our boohoo competition winner won her very own boohoo car, I’m sure many of you have seen flashes of pink as she drives around the country. But this week is a special week both for Laura and the boohoo car as Laura takes part in another car rally.  However this is no ordinary car rally, it is a PINK car rally! So keep a look out, as Laura drives in the car rally.

However Laura isn’t do this for just the fun of it, she wants to raise as much money as possible for the Little Princess Trust, a charity that provides real-hair wigs, free of charge, to boys and girls that have lost their own hair through cancer treatment and other illnesses.  Laura is welcoming any donations that you can donate through her JUSTGIVING page.  Alternatively you can now text your sponsors - all you need to do is text ‘PCRA88’ and the amount e.g. £1 to 70070.

Posted on Wednesday, August 15th 2012


Boohoo Paris Winner Gets Engaged!

Boohoo prize winner, Christine was over the moon when she won an all expenses paid trip to Paris over the Easter weekend.  However what she didn’t know was that she would come back engaged!  That’s right, we were very a excited office this morning at boohoo HQ, when we learnt Christine’s boyfriend popped the question in the most romantic city in the world and she said YES!

But what did Christine have to say about the experience?  ’We had an amazing time in Paris. The four star hotel was lovely and all the staff were very friendly and helpful.  The hotel had themed rooms so we swapped rooms half way through our stay: our first room was Eiffel Tower themed and the second was based around the Arc de Triomphe. Both were brilliant!’

'We spent the first day shopping and found a shopping mall which had seven floors of designer shops. The second day we went to Monmatre in the morning, which is an old fashioned part filled with cobbled streets and artists. In the afternoon, we took the metro to the Eiffel Tower and walked up 800+ stairs then caught a lift all the way to the top and the views were great!' 

'The third day my boyfriend took me to a jewellers and proposed to me! We picked out the ring together and are over the moon. Thank you all again for making our dream holiday become true!'  Congratulations Christine from boohoo!

Posted on Tuesday, April 10th 2012

 Cut out your chosen shapes Push your cake shape gently into your mi Firstly cream together your butter and s step by step cupcakes

Ingredients for 12 cupcakes

6oz butter
6oz caster sugar
6oz raising self raising flour
2 tbsp cocoa powder
1/2 tsp baking powder
3 eggs
1 tsp vanilla

Ingredients for your ‘hidden’ shape

4 oz butter
4 oz caster sugar
4 oz  raising self raising flour
2 eggs
1 tsp vanilla

Ingredients for cream cheese frosting

3oz butter
3oz cream cheese
12oz sifted icing sugar
Small amount of food colouring

Step 1

First you need to make your hidden shapes. Cream together your butter and sugar. Then add your flour, baking powder, eggs and vanilla. Mix well. Place in a lined square tin, so you have a thin layer of mixture covering the base. Cook on 170 degrees for 15-20 minutes until cooked through.

Allow to cool then cut out your chosen shapes, keep them small enough to hide in your cupcakes! 

Step 2

Now time to make your cupcakes! Firstly cream together your butter and sugar. Then add your flour, cocoa powder, baking powder, eggs and vanilla. Mix well

Step 3

Divide your mixture between 12 cupcake cases, push your cake shape gently into your mixture, all facing the same direction (make a note so you know which way to cut your cupcakes!) bake for 20 minutes on 170 degrees. Allow to cool in the tin.

Step 4

Cream your butter and cream cheese, add the icing sugar and a small drop of pink food colouring ( gel works best but liquid dye is fine). Mix on a slow speed until  smooth and creamy.

Step 5

Place your cream cheese frosting in a piping bag with your chosen nozzle and decorate away! Make sure your cupcakes are facing the right direction so that when you cut the cake your hidden shape will be revealed.

Step 6

Place your sugarpaste decoration on top of your finished cupcakes, carefully cut straight through the middle of a cupcake and marvel at your handy work!. 


Try out different shapes, flavours or colour combinations, how about a vanilla cupcake with a pink sponge hidden heart? 

Happy baking

Love Hey Little Cupcake! 

Posted on Wednesday, March 21st 2012

We had a chat with our team of stylist experts to answer all of those fashion questions that baffle the best of us! 

What would you recommend for dressing formally in the day time?

Why not try one of this seasons’ ’50s inspired floral print dresses such as the Katie Mesh Neck Dress.  This is a simple yet sophisticated silhouette in a stunning pastel print, perfect for formal day wear.

I have some leather-look high waisted hot pants that I’m totally at a loss of what to wear with! Any ideas?

These are the perfect wardrobe staple that will take you right through the year.  One of our style icons, Alexa Chung teams hers with a classic white shirt to create a stylish take  on this season’s Boy/ Girl trend.  Try teaming yours with the Zara Anchor Print Tie Neck Shirt or the Amelie Triple Collar Sleeveless Shirt.

How do I get more colour into my wadrobe without feeling like a child’s drawing? I really want to wear less black but I’m too comfortable in it now! 

This season, it’s all about colour from sorbet pastels right through to neon brights.  Stripes, polka dots and floral prints are also massively on trend for spring and are an easy way to introduce that flash of colour into your wardrobe.  Try teaming one of our great new printed tops such as the Lacey or Sammy with your favourite denims.

I have brown chinos and nothing in my wardrobe matches…any ideas?

This season lovely pastel colour pack of apricots, blush and mints are perfect to be worn with a classic chino.  Reinvent the chino by teaming with a pastel blouse and chic boucle jacket to create a perfect ladylike look.

Could you offer some more ideas on work wear please?

It is a great season for separates which are great for work as they can be mixed and matched to create a new look daily.  Fashion doesn’t have to be just for the weekend.  Take your classic pencil skirt and update the look with some of this seasons’ great new blouse shapes and prints.  One of the ones we love and are wearing around the office is the Connie Open Back Shirt..

What’s your fashion guilty pleasure?

This made us laugh as there are many scret onesie owners in boohoo.  Check out our new range!

Where do you source your inspiration?

Extensive research in both the UK and all the other fashion capitals!

Posted on Thursday, January 19th 2012